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CONTENT TIPS

Image by Andrej Lišakov

Use the problem --> solution format, which is a master card for engaging people in social causes.

 

A piece of data on the problem will grab attention, following up immediately with a viable solution will help readers believe that there is something that they can do and that they can be part of the change.

Use the campaign hashtags:

 

#StoriesMatter

#LoanNotGift

 

And when relevant complement with other hashtags:

 

#RegerativeFashion

#AnotherWayToBuy

#whomademyclothes

#circularfashion

Image by Markus Spiske

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