Image by Jaanus Jagomägi


Sustainable today can only mean regenerative. As industry we’ve spent many years setting modest targets for reducing our negative impacts. But we’re out of time, and we think if new clothes are to be produced in today’s world, we need to make sure that these pieces are not just damaging less – they must play a role in actively repairing the environment and the very fibre of the local communities where our clothes are produced.


That’s why we work only with fully natural, organic fabrics that have regenerative properties in the ecosystems where they grow. We assess these properties in three main areas: increasing soil fertility, increasing soil biodiversity and increasing the rate of carbon sequestration from the atmosphere.

Image by Jim Witkowski
Image by Anastasia Kuznichenkova

Supporting regenerative agriculture and regenerative farmers is the driving mission behind Trace Collective. Regenerative agriculture is one of the main nature-based strategies for slowing climate change, and fashion has huge potential to elevate it.

Today, the textiles industry relies mostly on non-renewable resources – 98 million tonnes in total per year – including oil to produce synthetic fibres (which represent 63% of global textile production), chemical fertilisers to grow cotton (26% of  global textile production), and chemicals to produce, dye, and finish fibres and textiles.

Could you imagine what would the impact be if each tonne of those fabrics would be tied to agricultural regeneration projects? However, the reality is that less than 10% of the 100 billion garments produced yearly use fibres that can help with climate mitigation.

We are here to change that. 




Image by khloe arledge