about
Trace Collective is a London based brand with a new focus on sustainable design for both men and women. Demonstrating a contemporary and considered aesthetic, each collection is inspired by transparent and ethical choices.
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Using carefully sourced natural materials and innovative methods to promote a more effective circular supply chain, distinctive details alongside understated luxe silhouettes create new timeless wardrobe staples. With longevity and traceability at the core of each piece, a new type of fashion is conceived, one in which beautiful design is responsibly undertaken.
PRESS PAGE
press
Spanish press
Regenerative fabrics.
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Fully biodegradable clothes, produced only with organic regenerative fabrics. Our fabrics (ramie, linen and hemp) give back to the environment just by harvesting them.
Radical transparency
Trace Collective uses smart labels to give full disclosure of our supply chain partners and impacts. We use blockchain technology to tell the stories of every single garment, from where it has been to who has made it.
why
our clothes are unique
timeline
In the past months, Trace Collective dropped its first collection, entered the market through successful Kickstarter campaign. Trace Collective raised £21,772 over 5 weeks.
In late January Trace Collective starts its production in Barcelona and London. The online shops re-opens for pre-orders in March.
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timeline
In the past months, Trace Collective dropped its first collection, entered the market through successful Kickstarter campaign. Trace Collective raised £21,772 over 5 weeks.
In late January Trace Collective starts its production in Barcelona and London. The online shops re-opens for pre-orders in March.
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timeline
In the past months, Trace Collective dropped its first collection, entered the market through successful Kickstarter campaign. Trace Collective raised £21,772 over 5 weeks.
In late January Trace Collective starts its production in Barcelona and London. The online shops re-opens for pre-orders in March.
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press inquiry
+44 (0) 7784 767521
Trace Collective
237 Hackney Road
E2 8NA, London, UK
OCTOBER
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SS20 Lookbook photoshoot
DECEMBER​
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Kickstarter closed after 5 weeks live. Successfully funded campaign with 183 backers and £21,772 raised.
MARCH​/APRIL
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Clothes available online
and in selected European retail partners. Kickstarter supporters receive their clothes.
NOVEMBER
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SS20 launched through Kickstarter campaign
FEBRUARY​
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Production starts. Online store opens for pre-orders.
value proposition
Trace Collective founders Antonia and Aroa set out to build a brand that drives environmental regeneration in a fully circularly designed model, while appealing to fashion-savvy audience.
With complementary experiences in branding, retail, and social entrepreneurship, the founders select brilliant young designers for each collection to elevate their work and influence their sustainability thinking. The first collection (SS20) has been designed by Clare Payne.
today,
fashion is
one of the most polluting and opaque industries in the world
Fashion produces more greenhouse emissions than shipping and aviation combined.
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Fashion is responsible for 20% of industrial water pollution globally.
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Fashion uses 98 million tonnes of non-renewable resources annually.
Every second, the equivalent of a truck full of textiles is landfilled or incinerated.
our mission
At its core a social business, Trace Collective was created to reshape the interaction of the fashion industry with the planet and society.
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Trace Collective’s driving mission is to produce positive environmental and social impacts. This informs the whole design process and supply chain choices, from textiles to manufacturing.
