about

Trace Collective is a London based brand with a new focus on sustainable design for both men and women. Demonstrating a contemporary and considered aesthetic, each collection is inspired by transparent and ethical choices.

Using carefully sourced natural materials and innovative methods to promote a more effective circular supply chain, distinctive details alongside understated luxe silhouettes create new timeless wardrobe staples. With longevity and traceability at the core of each piece, a new type of fashion is conceived, one in which beautiful design is responsibly undertaken.

 

PRESS PAGE

press

flannel mag - Copy.png
 
moss - Copy.png
sub2 - Copy.png
sub - Copy.png
luxi - Copy.png
nat - Copy.png
keisei.png

Spanish press

 
 

Regenerative fabrics.

Fully biodegradable clothes, produced only with organic regenerative fabrics in Europe. Our fabrics (organic certified linen and hemp) give back to the environment just by harvesting them. Read more here.

Radical transparency

Trace Collective uses smart labels to give full disclosure of our supply chain partners and impacts. We  tell the stories of every single garment, from where it has been to who has made it. We also share full price breakdown. Read more here.

why 

our clothes are unique

 

timeline

In the past months, Trace Collective dropped its first collection, entered the market through successful Kickstarter campaign. Trace Collective raised £21,772 over 5 weeks.

In late January Trace Collective starts its production in Barcelona and London. The online shops re-opens for pre-orders in March. 

timeline

In December, Trace Collective dropped its first collection, entered the market through successful Kickstarter campaign. Trace Collective raised £21,772 over 5 weeks.

In late January Trace Collective starts its production in Barcelona and London. The online shops is now open. 

 

timeline

In the past months, Trace Collective dropped its first collection, entered the market through successful Kickstarter campaign. Trace Collective raised £21,772 over 5 weeks.

In late January Trace Collective starts its production in Barcelona and London. The online shops re-opens for pre-orders in March. 

press inquiry

antonia@thetracecollective.com

+44 (0) 7784 767521
 

Trace Collective

237 Hackney Road

E2 8NA, London, UK

OCTOBER

SS20 Lookbook photoshoot

DECEMBER

Kickstarter closed after 5 weeks live. Successfully funded campaign with 183 backers and £21,772 raised.

MARCH​/APRIL

Clothes available online
and in selected European retail partners. Kickstarter supporters receive their clothes.

NOVEMBER

SS20 launched through Kickstarter campaign

FEBRUARY

Production starts. Online store opens for pre-orders. 

value proposition

Trace Collective founders Antonia and Aroa set out to build a brand that drives environmental regeneration in a fully circularly designed model, while appealing to fashion-savvy audience.

 

With complementary experiences in branding, retail, and social entrepreneurship, the founders select brilliant young designers for each collection to elevate their work and influence their sustainability thinking. The first collection (SS20) has been designed by Clare Payne.

today,

fashion is

one of the most polluting and opaque industries in the world

Fashion produces more greenhouse emissions than shipping and aviation combined.

Fashion is responsible for 20% of industrial water pollution globally.

Fashion uses 98 million tonnes of non-renewable resources annually.

Every second, the equivalent of a truck full of textiles is landfilled or incinerated.

our mission

At its core a social business, Trace Collective was created to reshape the interaction of the fashion industry with the planet and society.

Trace Collective’s driving mission is to produce positive environmental and social impacts. This informs the whole design process and supply chain choices, from textiles to manufacturing.

servimedia - Copy.png

SUBSCRIBE TO OUR NEWSLETTER

AND GET 10% OFF YOUR FIRST ORDER

FO2A8632%20copia_edited.jpg
  • Black Facebook Icon
  • Black Instagram Icon
  • Black Twitter Icon