Transparency: Our Prices

We don't take any shortcuts when it comes to environmental and worker standards. And surprise, sourcing sustainably and producing paying fair wages means that our production costs are higher than those of our competitors. Usually much higher. And, because we want to keep our product prices as accessible as possible, we have decided to reduce our margins.

Every day more, fast fashion is making us forget how much clothes should cost. What is more important, the price that we pay at fast fashion stores is not their true cost. Somebody is paying that difference. That's why, since we started this adventure, we committed to telling what's behind our prices. Because you should know what the real cost of producing clothes is, and because you deserve to know where your money is going to.

Our average cost breakdown per piece

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FABRIC

£32

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LABOUR

£42

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COMPONENTS

£11

TOTAL PRODUCTION COST

£85

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Average industry markup

£382.5 sale price

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Our

markup

£204 sale price

TO KNOW OUR EXACT COST BREAKDOWN FOR A SPECIFIC PIECE, SELECT THAT PRODUCT IN OUR STORE PAGE AND SCROLL TO THE BOTTOM

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More on Radical Transparency

Our Product Traceability

Our Impact