We created Trace Collective to turn the fashion industry into a tool for positive social and environmental impact. So we want to keep this short and to the point - no long storytelling that leaves you wondering how we’re sustainable. Our team and our European network of supply chain partners work really hard to create pieces that not only are the highest quality, but are also leaving the world a better place than it was before they were produced.
Sustainable today can only mean regenerative. As an industry we’ve spent many years setting modest targets for reducing our negative impacts. But we’re out of time, and we think if new clothes are to be produced in today’s world, we need to make sure that these pieces are not just damaging less – they must play a role in actively repairing the environment and the very fibre of the local communities where our clothes are produced.
For each of our products, we apply the LCT framework (Life Cycle Thinking) to measure, report and manage our impacts at each of the stages of our life cycle – from the moment the seeds of our natural fabrics are sown, to the very last step when our clothes are shipped from our European factories to your home. We apply the LCT framework on the following 5 impact areas and have developed 4 strategies to measure and manage it. Browse the areas below and become part of our journey to a better fashion industry.