Carefully sourced to be durable. Mindfully designed to be functional.
We put the planet first every single step of our journey.
What does that word even mean today? It is everywhere, and everybody is using it differently. We know that the concept “sustainability” can be really difficult to unpack. We spent a lot of time doing that, and because we like you, we wanted to save you some time in that journey.
First, it is important to understand that different people will have different definitions and thresholds for what is sustainable and what is not. That is okay. We are all different humans with different experiences that shape our understanding of the world. If you are here, you probably care about the planet. And we think that is awesome, and we celebrate that.
Put simply, our sustainability strategy is built on three tenets:
1. We take a wholistic approach to sustainability.
2. We work solely with regenerative fabrics.
3. We design and structure our production for circularity.
Keep reading to learn how this comes to life in our day-today activities.
A wholistic approach to sustainability
We think about our impact and the life of our products since the very beginning until the end. Circular economy is deep down in our DNA and we make sure we minimise our impact on environment since the crops for our fibres are sawn and harvested until you no longer want the clothes, and the clothes are no longer reusable.
At Trace Collective we apply a framework known as Life Cycle Thinking (LCT). This means that we measure, report and try to reduce our impacts each of the stages of the life cycle of any product or service.
For each of those stages, we then assess impacts in 5 areas:
We strive to have a positive ecological footprint:
Meet our regenerative fabrics
Doing less damage is not enough for us. Reducing our carbon footprint and our water and energy consumption is fundamental, but we've always known that if we were going to create new clothes, we wanted these to have a positive impact for the environment and for society. That's why all our fabrics contribute in a specific way to nourishing and regenerating the planet. And that's why, when you buy our clothes, you're helping us increase demand for crops that benefit nature. Whether that's by increasing soil fertility, by absorbing more CO2 while they grow, or in many other different ways, these crops help us create a positive impact.
Of course, there's more to our fabrics. They're the highest quality plant based fabrics in the market today, with no synthetic blends, so they're gentle on your skin and fully biodegradable, which makes it easy for the life cycle of our pieces to be closed. And we work with our producers to make sure that not only we get the highest quality fabrics to your hands, but that these have been produced through socially environmentally responsible processes at all points through our supply chain, growing pesticide free, being dyed without nasty chemicals and travelling around in low emission transport.
We design and structure our production for circularity
4. PACKAGING &
3. GARMENT MANUFACTURING
2. FABRIC MANUFACTURING
5. CLOTHES ARE WORN
6. TRACE HUB
7. TEXTILE RECYCLING
8. BACK TO EARTH
Our job is not done when we get the garment to you. We care about what happens after. That's why we give you detailed care instructions in the product page - did you know that two thirds of a garment's carbon footprint occurs after you take it home? There's so much we can do to lower this number!
That's why we've put in place two happy schemes:
For-life repair guarantee. Our clothes are the highest quality in the market, we can swear by that. But if something happens, don't leave them in a bag at the back of your closet or throw them away. Message us and we'll fix it for you. Easy.
Take-back scheme. And what if you're tired of the clothes? We work hard to unique pieces that will be your life partners and you can pass on to your children, but we can all change our minds. You can contact us to return them and get some cash, or you can sell them yourself to somebody else who'll love them. Don't give them to charity or put them in a clothes bin as they may end up landfill, and that's not happy ending.
Together we can close the loop, help us get there.
BUY LESS, BUY BETTER
Did you know that 73% of the textiles produced yearly are either land-filled or incinerated? That means that every single second, the equivalent of a truck full of textiles is landfilled or incinerated. Don't feed that madness.
We hope that you fall in love with our clothes. But think before buying them whether you really need them. Need is a vague word, and many would argue buying new clothes is certainly not a need for the majority of us. So let us help you. Will you buy it at least 30 times? If the answer is yes, go for it. We hope you use it many more times than that. If the answer is no, walk away, make some tea, and sleep on it. Maybe you don't need it after all. Maybe you can buy it friend, split the cost, and share the piece to make sure it's used more. Maybe you can buy something second-hand instead, reducing demand for new items. We don't mean to shoot ourselves in the foot here, but truly we want you to buy less.
And if you're going to buy, of course to buy better. Buy high-quality, timeless pieces that can live in your wardrobe for decades. Yes, we've said decades. And pieces that represent your values. For that, you've come to the right place.