Carefully sourced to be functional.
Mindfully designed to be durable.
Every single step is taken in order to regenerate our planet.
What on earth does that word even mean today? It is everywhere, and everybody is using it differently. We know that the concept “sustainability” can be really difficult to unpack. We spent a lot of time doing that, and because we like you, we wanted to save you some time in that journey.
First, it is important to understand that different people will have different definitions and thresholds for what is sustainable and what is not. That is okay. We are all different humans with different experiences that shape our understanding of the world. There is a lot of information and movements out there (zero-waste, minimalism, veganism, etc.) and some will resonate more than others with each of us. Or maybe none of them will. And that is also okay. If you are here, you probably care about the planet. And we think that is awesome, and we celebrate that.
Put simply, our sustainability strategy is built on three tenets. We take a wholistic approach to sustainability, we work solely with regenerative fabrics, and we apply the 3Rs as a design principle and key angle of our communications. Keep reading to learn what each of these means in practice.
At trace collective we apply a framework known as Life Cycle Thinking (LCT). This means that we measure, report and try to reduce our impacts each of the stages of the life cycle of any product or service. For each of those stages, we then assess impacts in 5 areas:
We think about our impact and the life of our products since the very beginning until the end. Circular economy is deep down in our DNA and we make sure we minimise our impact on environment since the crops for our fibres are sawn and harvested until you no longer want the clothes, and the clothes are no longer reusable.
and here is how our circular supply chain looks like...
4. Packaging and shipping
2. Fabric manufacturing
3. Garment manufacturing
5. Clothes are worn by you
6. Collective Hub
7. Textile recycling
We make no compromises when sourcing our fabrics.
We proudly use only 100% organic plant-based fabrics with no syntactic blends, so the life cycle of our products is easily closed.
We choose fabrics that are produced through environmentally responsible processes.
They are naturally wrinkle-resistant, absorb moisture and they are gentle to skin. They are strong, durable and breathable.
We like to be kind to our planet but also to ourselves. Wait until you feel them, your skin will be thankful.
And why regenerative? All of our fabrics contribute in a very specific way to nurturing and regenerating our planet. By buying our clothes, you help us drive demand for crops that actually benefit mother earth. Whether they increasing soil fertility, or absorb double the usual amount of CO2, responsibly cultivating these plants makes a positive difference. Stay tuned to learn more about the stories of our textiles.
reduce, reuse, recycle
Our mantra. In that order. Recycling comes only third, but often we seem to forget that it.
We want to remind you. Do you need this new shirt? Yes, it looks awesome, we know, we made it. But if you don't need it, don't buy it.
And if you really want some fresh looks, why not join our Collective Membership model, and get a bundle of our clothes, second hand? They feel like new, and there you are reusing, and contributing to all of the trace collective community reusing. It feels great once you take the first step. Trust us.
Did you know that 73% of the textiles produced yearly are either land-filled or incinerated? Don't feed that madness. When your clothes cannot be worn any more because they are too damaged, send them back to us. We will recycle them, that is, process the fabrics to extract the valuable textiles in it, and create new beautiful clothes again.