The fashion industry can change. As individuals, we have the power to lead that change. To transform the industry into a force for good, at Trace Collective, we believe that we need 3 ingredients.
First, we need transparency so we can reconnect communities with the stories behind their clothes. We all need to start understanding what’s behind the pieces that we wear and how much they’re worth.
Second, we need to connect fashion’s supply chains to environmental regeneration, so each piece of new clothing will create demand for regenerative agriculture and encourage more farmers to adopt regenerative crops and farming practices.
Third, we need to embrace circular models, stepping away from a linear "produce, use, throw away" logic.
Browse below to discover the stories that hide behind each of these strategies.